Understanding the Power of Net Promoter Score (NPS) for Business Growth

In today’s business world, making customers happy is super important. Net Promoter Score (NPS) helps businesses figure out how happy their customers are. Even business people like Warren Buffett think it’s really important too. He says, “Your...

How Can a Local Business Leverage AI to Improve Customer Relations?

In the competitive landscape of local businesses, establishing strong connections with customers is paramount. Otherwise, you run the risk of working hard to attract new customers but not getting the maximum benefit of attracting them. You may get the first sale, but...

5 Ways to Crush Email Marketing as a Local Business

You receive several email newsletters a week from your own subscriptions. In fact, you’ve even become someone’s customer from staying engaged with this particular genre of marketing. You know it’s a valuable marketing tool, but you don’t know how it would work for...

Demystifying Email Marketing: A Cheat Sheet for Beginners

You’re staring at your computer at the end of a Monday. After a full day of working off of your CRM, your eyes have begun to ache, and your stress has surged. Through some reflection, you come to the realization that you are far from your lead gen goal that you’ve set...

The Buying Cycle Explained: Where to Allocate Your Marketing Resources

You’re plugging away at your computer creating a social media post. You know you aren’t very design-minded, and you don’t particularly like managing your business’s social media account, but you know it’s part of marketing yourself. You spend hours planning,...

10 Heartfelt Ways to Express Gratitude through Digital Marketing During the Holiday Season

Do you know Groot from Guardians of the Galaxy? “I am Groot” – that’s the only thing he says. Only his best friends understand him. Imagine if someone communicated this way to you. Imagine that every time you saw them, they said the same thing. Each time you asked a...

Introducing our New Proactive Maintenance and Hosting Service

What if your website’s maintenance and hosting plan had someone proactively looking at your metrics monthly?  What if that person then gave you personalized recommendations each quarter on how you could improve your website’s ranking and conversion rate? ...

How to Optimize Your Website to Recruit and Hire Staff

Struggling hiring the right staff?  Tired of getting applicants from people who aren’t even kind of the right fit?  Here are some ideas to help turn your staff recruitment headaches into a dream team come true. First, when you hire; focus on hiring these three...