In today's competitive business landscape, mastering the art of crafting a robust marketing plan is crucial for local entrepreneurs aiming for steady growth and success. This guide, tailored specifically for business owners, offers practical insights and actionable...
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We create and share content designed to help business owners and/or those with responsibility in marketing any organization here on our blog. If you are looking for content for web designers, please head over to JoshHall.co
The Power of Birthday Loyalty Programs on Growing Your Business 25% In A Year
This might sound hard to believe, but let's imagine a new competitor moves in down the street backed by a MASSIVE brand and budget. OR, imagine a pandemic hits that suddenly changes the entire way you deliver your product or service. If you have an active and large...
5 Ways to Crush Email Marketing as a Local Business
You receive several email newsletters a week from your own subscriptions. In fact, you’ve even become someone’s customer from staying engaged with this particular genre of marketing. You know it’s a valuable marketing tool, but you don’t know how it would work for...
Demystifying Email Marketing: A Cheat Sheet for Beginners
You’re staring at your computer at the end of a Monday. After a full day of working off of your CRM, your eyes have begun to ache, and your stress has surged. Through some reflection, you come to the realization that you are far from your lead gen goal that you’ve set...
The Buying Cycle Explained: Where to Allocate Your Marketing Resources
You’re plugging away at your computer creating a social media post. You know you aren’t very design-minded, and you don’t particularly like managing your business’s social media account, but you know it’s part of marketing yourself. You spend hours planning,...
2024 Trends For Effective Websites
You’ve had a website for several years now, but you know it’s in dire need of a refresh. You want to get a quote for someone to do it for you, but you also want to make sure the design is done well. Here’s what you can be looking for in your website designer’s plan...
10 Heartfelt Ways to Express Gratitude through Digital Marketing During the Holiday Season
Do you know Groot from Guardians of the Galaxy? “I am Groot” – that’s the only thing he says. Only his best friends understand him. Imagine if someone communicated this way to you. Imagine that every time you saw them, they said the same thing. Each time you asked a...
Unlock Your Online Visibility with Google’s Mobile-First Indexing: What You Need to Know
As a business owner navigating the online realm, it's crucial to understand how Google's recent shift to mobile-first indexing can significantly impact your website's performance in search results. In a nutshell, this change means that Google predominantly considers...
21 Expert Tips for Crafting the Perfect Business Website
Imagine you're a doctor in a pediatric emergency room. Day in and day out, you witness children arriving with avoidable injuries sustained while jumping on a trampoline. Over time, just like the ER doctors featured in this Huffington Post article, you'd likely swear...
Small Business Social Media Post Idea Guide: 13 Ideas to Inspire You
In the heart of a charming small town, there existed a hidden gem known as "Sweet Delights." Owned by Sarah, this bakery had long been a local favorite, but Sarah was eager to share her passion with a broader audience. With the digital age in full swing, Sarah knew...
10 Social Media Tips for Busy Local Business Owners
Running a small local business requires a lot of juggling, and managing your social media presence might often take a back seat. However, social media is a powerful tool that can help you attract more customers and build trust within your community. Here are 10 social...
What To Do With Negative Google Reviews
If you're a local business owner, negative Google reviews can be frustrating. But it's actually a good thing that they're hard to get rid of. People know they can trust reviews because they're difficult to remove. https://youtu.be/uopMmnpEj6g So, what do you do if you...