Estate Websites and Digital Marketing Strategies that Grow Your Client Base
Did you know that almost all home buyers start their search for a new home online?
Sites like Zillow have skyrocketed in popularity thanks to the ease of browsing dozens of home listings in one convenient place. In addition, buyers are more readily using tools like online mortgages and virtual tours that are shifting the home buying experience to the web. The right digital marketing strategy can put your name where your potential clients are searching for homes. For example, your agency may benefit from:
- Paid Search and Display Ads – Pay-per-click (PPC) ads are an effective way to get your name in front of new leads. These ads may appear in Google search results or on other websites in the Google Display Network. We’ll help you select the right strategy for your marketing goals and design ads with attention-grabbing copy and conversion-driven landing pages.
- Local SEO Marketing – Local SEO is what puts your name on the map; Google Maps, that is. When someone searches for terms like “real estate agent in my area,” your business may be listed in the local pack at the top of search results if you have an effective strategy for local SEO marketing, which should include optimizing your listing on Google My Business.
- ReviewLead Reputation Management – While referrals from previous clients may still be a boon to your business, more people are looking to online reviews for realtor recommendations than ever before. If you’re lacking in recent reviews on Google, Facebook, and other third-party sites, ReviewLead reputation management can help you generate more buzz about your business, so more potential clients are likely to take notice.
Which features does your real estate agency’s website need?
One of the most essential features for any real estate website is integrated MLS listings for your area. However, you will also want to personalize your website with a biography for yourself and any other agents you work with, a review stream showcasing recent positive reviews, and a contact form to easily reach your office. Including other tools like mortgage calculators, neighborhood profiles, and a real estate blog can further boost engagement with your site.
We help agencies like yours grow and succeed.
In Transit Studios will customize your website design and digital marketing playbook to help you achieve your goals for your real estate agency. We’ll focus on helping you get new leads and maintain your digital presence, so you can focus on building strong relationships with your clients.