Full Branding Questionnaire Please fill out the fields that apply. "*" indicates required fields 1Brand Values2Brand Attributes3Abstract Values4Style & Application Let's Talk About Brand Values What is your company name?* Company mission statement:*This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.Product/services positioning statement:*This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example: "For upscale American families, Volvo is the family automobile that offers maximum safety.”Benefit of your product/service:*Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.Five words that represent your brand:*Think about your brand’s personality. How would you describe it?Three messages your brand needs to communicate:*Why does your brand matter? These messages should be relevant to your target audience.Value proposition:*How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services. Let's Talk About Brand Attributes Personality Spectrum How does your brand’s image fall between these opposing characteristics? What colors represent your brand?*What colors would you not like to see?*What words would you use to describe your brand’s image?*What words would you not want used to describe your brand’s image?*What attributes and/or emotions do you want associated with your brand?*What attributes and/or emotions would you not want associated with your brand?* Let's Talk About Abstract Values For the following questions, it's best to imagine your brand as a person.How would you describe your brand to a friend?*How would you describe its style?*What other brands would be its friends?*Where would your brand hang out?*Age? Gender?*What famous person would be perfect to play your brand? Why?*What kind of car would your brand be? Why?*What animal would represent your brand? Why?* Let's Talk About Style & Application Do you have a specific idea in mind for your logo?*Does your logo have a tagline?* Yes No What is your tagline?*Is your tagline to appear with your logo on all of your branding?*Where will your logo be used?*NameThis field is for validation purposes and should be left unchanged.
