You’ve had a website for several years now, but you know it’s in dire need of a refresh. You want to get a quote for someone to do it for you, but you also want to make sure the design is done well. Here’s what you can be looking for in your website designer’s plan for your site.

Killer Copy

Okay, okay. So this isn’t necessarily a “trend.” It’s something that remains an important part of any website. In order to relate to your users, you need to have content on your site that speaks their language. Get into the mind of your target audience. Where are they spending their time? What are they doing there? What are their goals and dreams? What’s keeping them from reaching those goals and dreams?

Landing Page with Lead Magnet

This is key for nurturing clients and people considering buying from you. Emails aren’t often for sales, they’re for building trust with potential clients. However, often, in building trust, people decide to buy from you. It’s a win-win. If you are running any kind of ads to get more traffic to your website, those ads should NOT link to your homepage. This is one of the biggest mistakes we see people making today in marketing.


These are an SEO secret. Regular posting of blogs allows you to tap into more recent events and searches, causing your website to be pushed to the top of search results. You know what that means? More visibility, more prospects, more customers.

AI Powered Chat

Artificial intelligence is here to stay. One of the most powerful ways businesses can leverage AI on their website is through an AI powered appointment setter. This makes the user experience more natural and seamless. It also takes out the grunt work for you.

Making sure your site includes these elements can turn your website into a wingman for gaining customers. If you know you’re missing one of these elements and want to do something about it, get a free Blueprint consultation with an experienced digital marketing strategist today.