by Eric Dingler | Jun 4, 2025 | Business Growth, Email Marketing, More Conversions, More Leads, More Traffic, SEO, Web Design Best Practices
“But my customers don’t have disabilities.” We hear that a lot. The truth is, you don’t know that to be true. Many disabilities aren’t visible, and many users don’t announce when your site, social media, or emails aren’t working for them; they just...
by Eric Dingler | Jun 4, 2025 | More Conversions, More Leads, More Traffic
AI is no longer just a buzzword or a tool reserved for tech giants. It’s becoming a secret weapon for small businesses that want to market smarter, not harder. One of the most exciting applications? A custom AI agent designed specifically for your marketing...
by Eric Dingler | May 21, 2025 | Business Growth, Google Business Profile, More Leads, More Traffic, SEO
Most websites start strong, then fade. They go untouched for months or even years, content gets outdated, new services or team members never get added, old services or team members never get removed, and performance quietly slips. But the reality is, your website is...
by Eric Dingler | May 15, 2025 | Google Business Profile, More Leads
If you’re a local business owner, your Google Business Profile (GBP) might be your most valuable digital asset, and, unfortunately, it’s also often the most neglected in our experience. When someone searches for a service near them, Google displays a “map...
by Eric Dingler | Apr 23, 2025 | Email Marketing, More Conversions, More Leads, More Traffic
Many businesses today understand the importance of having an accessible website. But what most miss is that accessibility doesn’t stop at your homepage. Your digital presence includes everything you share online—emails, social media posts, downloadable PDFs, etc, and...
by Eric Dingler | Apr 15, 2025 | Business Growth, More Leads, More Traffic
If you’re a local business owner, you’ve probably felt it: rising costs, supply chain delays, and more competition online than ever. With everything getting more expensive — and no extra hours in the day — it’s getting harder to market your business the way you used...
by Eric Dingler | Apr 9, 2025 | Business Growth, SEO, Web Design Best Practices
People are changing how they search for answers online. Instead of sifting through long articles, many now use voice searches or quick answers. This means your website needs content that answers questions quickly and clearly. This type of content is called Answer...
by Eric Dingler | Apr 2, 2025 | Web Design Best Practices
Most web designers create beautiful websites in a controlled environment—a large high-res monitor, perfect lighting, no distractions. Business owners often review their websites in the same way. But here’s the reality: your customers don’t use or experience your site...
by Eric Dingler | Mar 26, 2025 | Web Design Best Practices
Why Less Really Is More for Your Website Have you ever visited a website and instantly felt overwhelmed? There’s too much going on—flashing banners, pop-ups, paragraphs of text crammed together, and buttons everywhere. Instead of sticking around, you click away and...
by Eric Dingler | Mar 17, 2025 | Google Business Profile, More Leads
Dealing with Google reviews can feel like a roller coaster for business owners. Positive reviews can be a huge boost, but what about when they suddenly vanish? Or when a completely random, irrelevant, or even malicious review appears on your profile? It can be...
by Eric Dingler | Mar 6, 2025 | Web Design Best Practices
This article is for informational purposes only and is not a substitute for local legal advice. Please consult a legal expert to understand how these rules apply to your specific situation. The federal government of the United States is working hard to make sure...
by Eric Dingler | Feb 18, 2025 | Web Design Best Practices
Your website is one of your most valuable business assets, but it’s also a target for cyber threats. Hackers, malware, and data breaches can compromise your site, damage your reputation, and even cost you money. The good news? You can take simple steps to protect your...
by Eric Dingler | Feb 6, 2025 | More Traffic, SEO, Web Design Best Practices
Have you ever used a browser’s built-in translator and found the results… confusing? You’re not alone! Many people trust Google Translate or other automatic tools to read websites in different languages. But these tools often get things wrong. That’s why...
by Eric Dingler | Jan 17, 2025 | Business Growth, More Leads, More Traffic, SEO
Marketing is evolving faster than ever, and 2025 promises to bring exciting changes that can revolutionize how local businesses attract and retain customers. While the trends may seem overwhelming, the good news is you don’t have to implement all of them. Even...
by Eric Dingler | Aug 28, 2024 | Business Growth, More Conversions, More Leads, More Traffic
Marketing can be a tricky business. Whether you’re running ads, creating content, or sending out mailers, getting results can feel like a roll of the dice. But what if I told you there are three universal laws of marketing that, when followed, can dramatically improve...
by Eric Dingler | Aug 21, 2024 | Business Growth, More Leads
As a business owner, one of the biggest challenges you face is maintaining positive cash flow. According to the National Chamber of Commerce, 82% of businesses in the United States fail due to negative cash flow. The root cause? Poor marketing strategies that drain...
by Eric Dingler | Aug 14, 2024 | Business Growth, More Leads
If your business is generating less than $1M a year, you’re likely wondering what it takes to break through that ceiling. The secret lies in having a clear structure that drives every marketing decision. In this post, I’ll break down the 9 key elements that every...
by Eric Dingler | Jul 3, 2024 | More Conversions, More Leads, Web Design Best Practices
In today’s digital age, having an effective website is crucial for any business. In this post, we’ll walk through three essential tools that every website should have to ensure it’s performing at its best. These tools will help you see how people find your...
by Eric Dingler | Jun 19, 2024 | Business Growth, Google Business Profile, Google My Business, More Conversions, More Leads, More Traffic, SEO, Uncategorized
Getting more reviews for your business is crucial for several reasons. But, at the end of all these reasons is the most important metric that measures to business owners; increased revenue!. Regardless of your motivation, online reviews have become an undeniable...
by Eric Dingler | Jun 5, 2024 | Business Growth, Google Business Profile, Google My Business, More Conversions, More Leads, More Traffic
In today’s fast-paced digital world, the way we communicate is evolving rapidly. More and more people are experiencing “call anxiety,” an increasing phenomenon where the thought of making or receiving phone calls induces stress and discomfort, This...
by Eric Dingler | May 10, 2024 | Business Growth, Email Marketing, More Conversions, More Leads, More Traffic
Building a thriving local business hinges on attracting new customers, but it’s retaining existing ones that fuels real growth. Loyal customers come back again and again, spending more and recommending your business to others. This blog post will unpack a...
by Eric Dingler | Apr 30, 2024 | Business Growth, More Conversions, More Leads, More Traffic
Ever felt like marketing your local business is akin to putting together a puzzle without a picture? You’re not alone. This blog post, based on the transcript you provided, sheds light on the four stages of the customer journey and how they serve as a...
by Eric Dingler | Apr 25, 2024 | Business Growth, Google Business Profile, More Leads, More Traffic
The digital landscape is always changing, making the selection of the right social media platforms a crucial decision for local businesses aiming to optimize their online presence. This blog post offers a deep dive into the strategic process of choosing the most...
by Eric Dingler | Apr 11, 2024 | Web Design Best Practices
Today, a well-designed website is the cornerstone of success for any local business. But how can you ensure your website truly resonates with your audience and drives results? Enter Clarity by Microsoft – a game-changing web analytics tool that takes the guesswork out...
by Eric Dingler | Mar 28, 2024 | Business Growth, Google Business Profile
In today’s business world, making customers happy is super important. Net Promoter Score (NPS) helps businesses figure out how happy their customers are. Even business people like Warren Buffett think it’s really important too. He says, “Your...
by Eric Dingler | Mar 26, 2024 | Business Growth, Email Marketing, Google Business Profile, More Conversions, More Leads, More Traffic, SEO
Are you ready to take your business to the next level? We’ve got just the thing for you! Our brand-new ebook is packed with insider tips and tricks that successful local businesses use to fuel their growth and outshine the competition. What’s Inside? Let me give you a...
by Eric Dingler | Mar 20, 2024 | Business Growth, More Leads, Web Design Best Practices
In the competitive landscape of local businesses, establishing strong connections with customers is paramount. Otherwise, you run the risk of working hard to attract new customers but not getting the maximum benefit of attracting them. You may get the first sale, but...
by Eric Dingler | Mar 7, 2024 | Email Marketing, More Conversions, More Leads, More Traffic
This might sound hard to believe, but let’s imagine a new competitor moves in down the street backed by a MASSIVE brand and budget. OR, imagine a pandemic hits that suddenly changes the entire way you deliver your product or service. If you have an active and...
by Katy Thomas | Jan 8, 2024 | More Conversions, More Leads
You’re plugging away at your computer creating a social media post. You know you aren’t very design-minded, and you don’t particularly like managing your business’s social media account, but you know it’s part of marketing yourself. You spend hours planning,...
by Katy Thomas | Dec 26, 2023 | Web Design Best Practices
You’ve had a website for several years now, but you know it’s in dire need of a refresh. You want to get a quote for someone to do it for you, but you also want to make sure the design is done well. Here’s what you can be looking for in your website designer’s plan...
by Eric Dingler | Nov 1, 2023 | More Leads, Web Design Best Practices
Imagine you’re a doctor in a pediatric emergency room. Day in and day out, you witness children arriving with avoidable injuries sustained while jumping on a trampoline. Over time, just like the ER doctors featured in this Huffington Post article, you’d...
by Josh | Nov 1, 2022 | Google Business Profile
If you’re a local business owner, negative Google reviews can be frustrating. But it’s actually a good thing that they’re hard to get rid of. People know they can trust reviews because they’re difficult to remove. So, what do you do if you have...
by Eric Dingler | Aug 30, 2022 | Business Growth, More Conversions, More Leads, More Traffic, Web Design Best Practices
What if your website’s maintenance and hosting plan had someone proactively looking at your metrics monthly? What if that person then gave you personalized recommendations each quarter on how you could improve your website’s ranking and conversion rate? ...
by Eric Dingler | May 2, 2022 | Business Growth, More Leads, More Traffic, Web Design Best Practices
Struggling hiring the right staff? Tired of getting applicants from people who aren’t even kind of the right fit? Here are some ideas to help turn your staff recruitment headaches into a dream team come true. First, when you hire; focus on hiring these three...
by Eric Dingler | Mar 24, 2021 | Uncategorized, Web Design Best Practices
*Note: we are not tax experts or legal consultants and this is not legal nor tax advice. We advise you to talk to your trusted tax advisor for application to your specific circumstances. If you have a website for your small business, you may or may not have heard the...
