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The Hidden Layer of Digital Accessibility: Are You Leaving Customers Behind?

by Eric Dingler | Apr 23, 2025 | Email Marketing, More Conversions, More Leads, More Traffic

Many businesses today understand the importance of having an accessible website. But what most miss is that accessibility doesn’t stop at your homepage. Your digital presence includes everything you share online—emails, social media posts, downloadable PDFs, etc, and...

How to Get More Customers This Week (Without Spending a Dime on Ads)

by Eric Dingler | Apr 15, 2025 | Business Growth, More Leads, More Traffic

If you’re a local business owner, you’ve probably felt it: rising costs, supply chain delays, and more competition online than ever. With everything getting more expensive — and no extra hours in the day — it’s getting harder to market your business the way you used...

What the Heck Is AEO Content (And Why Your Website Needs It Now)

by Eric Dingler | Apr 9, 2025 | Business Growth, SEO, Web Design Best Practices

People are changing how they search for answers online. Instead of sifting through long articles, many now use voice searches or quick answers. This means your website needs content that answers questions quickly and clearly. This type of content is called Answer...

Making a Website Bilingual: Why It Matters

by Eric Dingler | Feb 6, 2025 | More Traffic, SEO, Web Design Best Practices

Have you ever used a browser’s built-in translator and found the results… confusing? You’re not alone! Many people trust Google Translate or other automatic tools to read websites in different languages. But these tools often get things wrong. That’s why...

What Makes Local SEO Different Than Traditional SEO & Why Getting It Right Is Important for Business Growth

by Eric Dingler | Jan 23, 2025 | Business Growth, Google My Business, More Traffic

In the world of local business marketing, understanding the difference between someone searching for your business and someone searching for your website can make all the difference in how you approach SEO and business growth. You see, when people search for your...

The Top 10 Marketing Trends of 2025 Every Local Business Owner Needs to Know

by Eric Dingler | Jan 17, 2025 | Business Growth, More Leads, More Traffic, SEO

Marketing is evolving faster than ever, and 2025 promises to bring exciting changes that can revolutionize how local businesses attract and retain customers. While the trends may seem overwhelming, the good news is you don’t have to implement all of them. Even...

The Four Categories of Advertising, Which One Is Right for You?

by Eric Dingler | Sep 4, 2024 | Business Growth, More Traffic

Advertising can feel overwhelming, especially with so many options out there. But the secret to effective advertising is understanding the four main strategies and picking the one that best fits your business needs. Whether you’re a small business owner or a...

The 3 Fundamental Laws of Marketing Every Business Must Follow

by Eric Dingler | Aug 28, 2024 | Business Growth, More Conversions, More Leads, More Traffic

Marketing can be a tricky business. Whether you’re running ads, creating content, or sending out mailers, getting results can feel like a roll of the dice. But what if I told you there are three universal laws of marketing that, when followed, can dramatically improve...

Why Should I Get More Business Reviews

by Eric Dingler | Jun 19, 2024 | Business Growth, Google Business Profile, Google My Business, More Conversions, More Leads, More Traffic, SEO, Uncategorized

Getting more reviews for your business is crucial for several reasons.  But, at the end of all these reasons is the most important metric that measures to business owners; increased revenue!. Regardless of your motivation, online reviews have become an undeniable...

Overcoming Call Anxiety: The Essential Shift to Text-Based Communication for Businesses

by Eric Dingler | Jun 5, 2024 | Business Growth, Google Business Profile, Google My Business, More Conversions, More Leads, More Traffic

In today’s fast-paced digital world, the way we communicate is evolving rapidly. More and more people are experiencing “call anxiety,” an increasing phenomenon where the thought of making or receiving phone calls induces stress and discomfort, This...

Skyrocket Local Business Customer Retention with a Birthday Club

by Eric Dingler | May 10, 2024 | Business Growth, Email Marketing, More Conversions, More Leads, More Traffic

Building a thriving local business hinges on attracting new customers, but it’s retaining existing ones that fuels real growth. Loyal customers come back again and again, spending more and recommending your business to others. This blog post will unpack a...

Unveiling the Customer Journey: A Guide to Local Business Marketing

by Eric Dingler | Apr 30, 2024 | Business Growth, More Conversions, More Leads, More Traffic

Ever felt like marketing your local business is akin to putting together a puzzle without a picture? You’re not alone. This blog post, based on the transcript you provided, sheds light on the four stages of the customer journey and how they serve as a...

How to Determine Which Social Media Platforms A Local Business Should be Focusing on Now

by Eric Dingler | Apr 25, 2024 | Business Growth, Google Business Profile, More Leads, More Traffic

The digital landscape is always changing, making the selection of the right social media platforms a crucial decision for local businesses aiming to optimize their online presence. This blog post offers a deep dive into the strategic process of choosing the most...

Specific Uses for ChatGPT for Local Businesses (Plus 3 Prompts to Try)

by Eric Dingler | Apr 18, 2024 | Business Growth, Email Marketing, SEO

Are you a small business owner looking to streamline your content creation process, revitalize your marketing strategy, or brainstorm new ideas? Look no further than ChatGPT – your AI-powered ally in navigating the digital landscape and driving business success. In...

Business Marketing eBook: How to do Local Business Marketing in 28 Pages

by Eric Dingler | Mar 26, 2024 | Business Growth, Email Marketing, Google Business Profile, More Conversions, More Leads, More Traffic, SEO

Are you ready to take your business to the next level? We’ve got just the thing for you! Our brand-new ebook is packed with insider tips and tricks that successful local businesses use to fuel their growth and outshine the competition. What’s Inside? Let me give you a...

The Power of Birthday Loyalty Programs on Growing Your Business 25% In A Year

by Eric Dingler | Mar 7, 2024 | Email Marketing, More Conversions, More Leads, More Traffic

This might sound hard to believe, but let’s imagine a new competitor moves in down the street backed by a MASSIVE brand and budget.  OR, imagine a pandemic hits that suddenly changes the entire way you deliver your product or service. If you have an active and...

Unlock Your Online Visibility with Google’s Mobile-First Indexing: What You Need to Know

by Christian | Nov 2, 2023 | More Traffic, SEO

As a business owner navigating the online realm, it’s crucial to understand how Google’s recent shift to mobile-first indexing can significantly impact your website’s performance in search results. In a nutshell, this change means that Google...

Small Business Social Media Post Idea Guide: 13 Ideas to Inspire You

by Josh | Sep 22, 2023 | More Traffic

In the heart of a charming small town, there existed a hidden gem known as “Sweet Delights.” Owned by Sarah, this bakery had long been a local favorite, but Sarah was eager to share her passion with a broader audience. With the digital age in full swing,...

10 Social Media Tips for Busy Local Business Owners

by Eric Dingler | Sep 4, 2023 | More Traffic

Running a small local business requires a lot of juggling, and managing your social media presence might often take a back seat. However, social media is a powerful tool that can help you attract more customers and build trust within your community. Here are 10 social...

Introducing our New Proactive Maintenance and Hosting Service

by Eric Dingler | Aug 30, 2022 | Business Growth, More Conversions, More Leads, More Traffic, Web Design Best Practices

What if your website’s maintenance and hosting plan had someone proactively looking at your metrics monthly?  What if that person then gave you personalized recommendations each quarter on how you could improve your website’s ranking and conversion rate? ...

How to Optimize Your Website to Recruit and Hire Staff

by Eric Dingler | May 2, 2022 | Business Growth, More Leads, More Traffic, Web Design Best Practices

Struggling hiring the right staff?  Tired of getting applicants from people who aren’t even kind of the right fit?  Here are some ideas to help turn your staff recruitment headaches into a dream team come true. First, when you hire; focus on hiring these three...

Getting Exposure, Backlinks, Social Proof, and More from This Marketing Strategy

by Eric Dingler | Apr 13, 2022 | More Traffic, SEO

If you want people to find your website, you need more backlinks, period. Backlinks are one of the most valuable parts of a successful strategy of getting Google to show your website to people in search results. Here are Five Answers to Frequently Asked Questions...

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