Think Your Customers Don’t Need Your Web Content to Be Accessible? Here’s Why That’s a Costly Mistake

“But my customers don’t have disabilities.”

We hear that a lot. The truth is, you don’t know that to be true. Many disabilities aren’t visible, and many users don’t announce when your site, social media, or emails aren’t working for them; they just leave.

Accessibility isn’t just for a specific people group. It’s about ensuring everyone who visits your website can read, navigate, and engage with your content, no matter how they access it.

This could be people with a disability, people on a phone in bright sunlight, or someone with a slow connection to the internet.

For most small businesses, website accessibility isn’t ignored on purpose; it’s simply pushed to the back burner. But the reality is, 1 in 4 adults are living with some kind of barrier that impacts how they interact with digital content. And if your website isn’t accessible, they’re likely leaving before they even get to know you.

The good news? Fixing this doesn’t have to be complicated or overwhelming.

Introducing the Web Content Accessibility Starter Kit

We’ve created this kit specifically for small business owners, solopreneurs, and growing teams who want to take the first step toward a more inclusive and legally aligned website, without needing to be a tech expert or commit to a full, expensive website redesign.

Delivered in just 4 business days, this done-for-you package gives you:

• A professional Accessibility Readiness Report (with a clear scorecard, screenshots, and plain-English explanations)
• A Personalized Video Walkthrough (we walk you through your results and best next steps)
• Five Quick Wins you can implement immediately, no technical skills required
• An editable Accessibility Policy Template
• A one-page Accessibility Action Plan

And, it’s backed by a satisfaction guarantee.  If you are already doing a great job and we can’t find 5 free and easy improvements, your Starter Kit is free.

Why Accessibility Matters (And Why You Shouldn’t Wait)

If you’re like many business owners, you may be thinking:

• “I’ll have to deal with this later.”
• “Accessibility sounds complicated.”
• “It’s probably not affecting my site that much.”
• “None of my customers are blind.”
• “The law doesn’t apply to me.”

Here’s the truth: lack of accessibility impacts your business every day, whether you see it or not. Studies show that 68% of users with an access barrier will leave an inaccessible website immediately. That’s traffic, leads, and sales walking out the door.

Accessibility isn’t just about compliance. It’s about connection.

Improving accessability helps you:

• Create a better experience for all users
• Improve your SEO and website performance
• Build trust with audiences who value inclusion
• Show leadership and care in a crowded digital space

Take the First Step With Confidence

You don’t need a tech background. You don’t need to rebuild your website. You don’t even have to deal with every barrier immediately.  You just need to start.

And our Web Content Accessibility Starter Kit makes that first step easy, fast, and practical.

Click here to learn more and claim your Web Content Accessibility Kit

Let’s make your online content more welcoming to everyone. We’re here to help you do it the right way.