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The Hidden Layer of Digital Accessibility: Are You Leaving Customers Behind?

by Eric Dingler | Apr 23, 2025 | Email Marketing, More Conversions, More Leads, More Traffic

Many businesses today understand the importance of having an accessible website. But what most miss is that accessibility doesn’t stop at your homepage. Your digital presence includes everything you share online—emails, social media posts, downloadable PDFs, etc, and...

What’s the Difference Between Marketing and Advertising for a Local Business?

by Eric Dingler | Jul 10, 2024 | Business Growth, Email Marketing, More Conversions, Uncategorized

Are you frustrated with the results you’re getting from your marketing efforts? You’re not alone. Many businesses struggle to understand how to optimize their marketing strategies for better outcomes. In this post, we’ll break down the essential...

Skyrocket Local Business Customer Retention with a Birthday Club

by Eric Dingler | May 10, 2024 | Business Growth, Email Marketing, More Conversions, More Leads, More Traffic

Building a thriving local business hinges on attracting new customers, but it’s retaining existing ones that fuels real growth. Loyal customers come back again and again, spending more and recommending your business to others. This blog post will unpack a...

Specific Uses for ChatGPT for Local Businesses (Plus 3 Prompts to Try)

by Eric Dingler | Apr 18, 2024 | Business Growth, Email Marketing, SEO

Are you a small business owner looking to streamline your content creation process, revitalize your marketing strategy, or brainstorm new ideas? Look no further than ChatGPT – your AI-powered ally in navigating the digital landscape and driving business success. In...

Business Marketing eBook: How to do Local Business Marketing in 28 Pages

by Eric Dingler | Mar 26, 2024 | Business Growth, Email Marketing, Google Business Profile, More Conversions, More Leads, More Traffic, SEO

Are you ready to take your business to the next level? We’ve got just the thing for you! Our brand-new ebook is packed with insider tips and tricks that successful local businesses use to fuel their growth and outshine the competition. What’s Inside? Let me give you a...

The Power of Birthday Loyalty Programs on Growing Your Business 25% In A Year

by Eric Dingler | Mar 7, 2024 | Email Marketing, More Conversions, More Leads, More Traffic

This might sound hard to believe, but let’s imagine a new competitor moves in down the street backed by a MASSIVE brand and budget.  OR, imagine a pandemic hits that suddenly changes the entire way you deliver your product or service. If you have an active and...

5 Ways to Crush Email Marketing as a Local Business

by Katy Thomas | Feb 1, 2024 | Email Marketing, More Conversions

You receive several email newsletters a week from your own subscriptions. In fact, you’ve even become someone’s customer from staying engaged with this particular genre of marketing. You know it’s a valuable marketing tool, but you don’t know how it would work for...

Demystifying Email Marketing: A Cheat Sheet for Beginners

by Katy Thomas | Jan 17, 2024 | Email Marketing, More Conversions

You’re staring at your computer at the end of a Monday. After a full day of working off of your CRM, your eyes have begun to ache, and your stress has surged. Through some reflection, you come to the realization that you are far from your lead gen goal that you’ve set...

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