Blog
We create and share content designed to help business owners and/or those with responsibility in marketing any organization here on our blog. If you are looking for content for web designers, please head over to JoshHall.co
Your website is one of your most valuable business assets, but it’s also a target for cyber threats. Hackers, malware, and data breaches can compromise your site, damage your reputation, and even cost you money. The good news? You can take simple steps to protect your...
Have you ever used a browser's built-in translator and found the results... confusing? You’re not alone! Many people trust Google Translate or other automatic tools to read websites in different languages. But these tools often get things wrong. That’s why making a...
In the world of local business marketing, understanding the difference between someone searching for your business and someone searching for your website can make all the difference in how you approach SEO and business growth. You see, when people search for your...
Marketing is evolving faster than ever, and 2025 promises to bring exciting changes that can revolutionize how local businesses attract and retain customers. While the trends may seem overwhelming, the good news is you don’t have to implement all of them. Even...
In the digital age, the saying “location, location, location” is more relevant than ever. Whether you’re a small business or a large company, finding the best spot to promote your brand can transform your customer outreach and growth. Here, I’ll share insights from a...
Have you ever thought about partnering with another local business to expand your marketing reach? Strategic partnerships are a highly effective way to boost visibility without doubling your marketing spend. In this post, I’ll share a real-world example from Buenos...
During a recent trip to Buenos Aires, Argentina, my family and I stumbled upon a restaurant with a simple, yet brilliant marketing strategy. What started as a fun dining experience quickly turned into an unforgettable memory—all because of a little game of Yahtzee....
In today’s fast-paced marketing world, it’s easy to get lost in the noise of trends and algorithms. However, the most successful brands don’t chase quick wins—they build long-lasting relationships with their audience by staying authentic. This episode is all about why...
Advertising can feel overwhelming, especially with so many options out there. But the secret to effective advertising is understanding the four main strategies and picking the one that best fits your business needs. Whether you're a small business owner or a seasoned...
Marketing can be a tricky business. Whether you’re running ads, creating content, or sending out mailers, getting results can feel like a roll of the dice. But what if I told you there are three universal laws of marketing that, when followed, can dramatically improve...
As a business owner, one of the biggest challenges you face is maintaining positive cash flow. According to the National Chamber of Commerce, 82% of businesses in the United States fail due to negative cash flow. The root cause? Poor marketing strategies that drain...
If your business is generating less than $1M a year, you’re likely wondering what it takes to break through that ceiling. The secret lies in having a clear structure that drives every marketing decision. In this post, I’ll break down the 9 key elements that every...