Blog
We create and share content designed to help business owners and/or those with responsibility in marketing any organization here on our blog. If you are looking for content for web designers, please head over to JoshHall.co
If you're running a growing business, you've probably hit that point where marketing feels too important to keep winging it. But hiring a full-time Chief Marketing Officer still feels out of reach. That's where a Fractional CMO comes in. A Fractional CMO is a seasoned...
Here’s the truth: one-time customers are nice… but long-term relationships? That’s where real growth happens. Whether you’re spinning up pizzas, fixing engines, designing kitchens, or running camps, email can be your secret weapon for turning first-timers into forever...
"But my customers don’t have disabilities." We hear that a lot. The truth is, you don't know that to be true. Many disabilities aren’t visible, and many users don’t announce when your site, social media, or emails aren’t working for them; they just leave....
AI is no longer just a buzzword or a tool reserved for tech giants. It's becoming a secret weapon for small businesses that want to market smarter, not harder. One of the most exciting applications? A custom AI agent designed specifically for your marketing needs. So,...
Most websites start strong, then fade. They go untouched for months or even years, content gets outdated, new services or team members never get added, old services or team members never get removed, and performance quietly slips. But the reality is, your website is...
If you're a local business owner, your Google Business Profile (GBP) might be your most valuable digital asset, and, unfortunately, it’s also often the most neglected in our experience. When someone searches for a service near them, Google displays a "map pack". A...
Many businesses today understand the importance of having an accessible website. But what most miss is that accessibility doesn’t stop at your homepage. Your digital presence includes everything you share online—emails, social media posts, downloadable PDFs, etc, and...
If you’re a local business owner, you’ve probably felt it: rising costs, supply chain delays, and more competition online than ever. With everything getting more expensive — and no extra hours in the day — it’s getting harder to market your business the way you used...
People are changing how they search for answers online. Instead of sifting through long articles, many now use voice searches or quick answers. This means your website needs content that answers questions quickly and clearly. This type of content is called Answer...
Most web designers create beautiful websites in a controlled environment—a large high-res monitor, perfect lighting, no distractions. Business owners often review their websites in the same way. But here’s the reality: your customers don’t use or experience your site...
Why Less Really Is More for Your Website Have you ever visited a website and instantly felt overwhelmed? There’s too much going on—flashing banners, pop-ups, paragraphs of text crammed together, and buttons everywhere. Instead of sticking around, you click away and...
Dealing with Google reviews can feel like a roller coaster for business owners. Positive reviews can be a huge boost, but what about when they suddenly vanish? Or when a completely random, irrelevant, or even malicious review appears on your profile? It can be...