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We create and share content designed to help business owners and/or those with responsibility in marketing any organization here on our blog. If you are looking for content for web designers, please head over to JoshHall.co
Finding the Right Spot: Why Location Matters in Marketing
In the digital age, the saying “location, location, location” is more relevant than ever. Whether you’re a small business or a large company, finding the best spot to promote your brand can transform your customer outreach and growth. Here, I’ll share insights from a...
How Strategic Partnerships Can Help You Maximize Your Marketing Efforts
Have you ever thought about partnering with another local business to expand your marketing reach? Strategic partnerships are a highly effective way to boost visibility without doubling your marketing spend. In this post, I’ll share a real-world example from Buenos...
How a Simple Game of Yahtzee Turned a Restaurant into a Must-Visit Spot
During a recent trip to Buenos Aires, Argentina, my family and I stumbled upon a restaurant with a simple, yet brilliant marketing strategy. What started as a fun dining experience quickly turned into an unforgettable memory—all because of a little game of Yahtzee....
Find Your Brand’s Voice, Not Your Audience: The Key to Sustainable Marketing
In today’s fast-paced marketing world, it’s easy to get lost in the noise of trends and algorithms. However, the most successful brands don’t chase quick wins—they build long-lasting relationships with their audience by staying authentic. This episode is all about why...
The Four Categories of Advertising, Which One Is Right for You?
Advertising can feel overwhelming, especially with so many options out there. But the secret to effective advertising is understanding the four main strategies and picking the one that best fits your business needs. Whether you're a small business owner or a seasoned...
The 3 Fundamental Laws of Marketing Every Business Must Follow
Marketing can be a tricky business. Whether you’re running ads, creating content, or sending out mailers, getting results can feel like a roll of the dice. But what if I told you there are three universal laws of marketing that, when followed, can dramatically improve...
The 3 P’s to Save Your Business: Improve Your Marketing ROI and Cash Flow
As a business owner, one of the biggest challenges you face is maintaining positive cash flow. According to the National Chamber of Commerce, 82% of businesses in the United States fail due to negative cash flow. The root cause? Poor marketing strategies that drain...
Unlocking the 9 Essential Keys to Growing Your Business
If your business is generating less than $1M a year, you’re likely wondering what it takes to break through that ceiling. The secret lies in having a clear structure that drives every marketing decision. In this post, I’ll break down the 9 key elements that every...
When to Spend Less on Marketing
Marketing is essential for business growth, but there’s a critical question you need to ask: is your product truly ready for a marketing push? Here’s a breakdown of when to invest in marketing and when to focus on product improvement. Every business has a "widget"—a...
Four Shoestring Marketing Strategies to Keep Your Business Thriving
Economic downturns often lead businesses to make drastic budget cuts, with marketing typically being the first on the chopping block. However, reducing your marketing efforts can be detrimental to your business. In this blog post, we'll explore four effective...
How AI Can Transform Your Business: Practical Tips and Strategies to Get Started With AI
Artificial Intelligence (AI) is no longer just a buzzword—it's a powerful tool that can revolutionize how you run your business. Whether you're a small business owner or a seasoned entrepreneur, leveraging AI can streamline operations, enhance decision-making, and...