Getting Exposure, Backlinks, Social Proof, and More from This Marketing Strategy

If you want people to find your website, you need more backlinks, period. Backlinks are one of the most valuable parts of a successful strategy of getting Google to show your website to people in search results.

Here are Five Answers to Frequently Asked Questions about Backlinks

What is a backlink?

Simply put, a backlink is when you get someone else to link to your website.

Why are backlinks important?

Backlinks are signals to Google that you know your stuff because other people are willing to reference you as an authority. Google also understands that great backlinks take work to come by, so they place value on you getting them.

Are there bad backlinks?

There can be. If a site is linking to you that is irrelevant to your topic, this isn’t going to help you. Backlinks need to be organic as possible and come from sites that have some relevance to your topic or from recognized news sources.

Should I offer backlinks to others?

Yes. Especially if their site is already seen as valuable. Links to Wikipedia are good. Links to other local businesses are good.

How can I get more backlinks?

We get backlinks for clients as part of our LocalSEO service.

But here is one strategy that can get you not just backlinks, but so much more:

Where Can I Learn More about Backlinks?

One of our favorite sources of SEO learning is from the experts at aHrefs.